Industrial psychologist, consultant, speaker, and author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide you on your journey of growing a successful consulting practice—whether you’re just starting out or looking for innovative ways to invigorate your business.
In An Insider’s Guide to Building a Successful Consulting Practice, you’ll discover simple yet powerful strategies for achieving success, including how to:
- identify a market and narrow your focus;
- make a smooth transition from employee to independent consultant;
- sell effectively even if you’ve never sold before;
- establish visibility through speaking, writing, and networking;
- set prices based on value;
- develop a comprehensive marketing strategy;
- and effectively balance your time between marketing and delivering services.
With applicable data and tangible advice gleaned from the survey results of professionals in various industries, you’ll learn how to maintain a steady flow of work in your pipeline. This knowledge will empower you to adapt your consulting practice and thrive in any market. Additionally, you will explore advanced techniques to enhance your consulting skills and ensure long-term success in your field. By implementing these strategies, you can create a robust foundation for your successful consulting practice.
